
Find the AI worth building.
You don't need another list of exciting AI ideas. You need to know which opportunities are useful, achievable and worth investing in.
LaunchPath is our structured approach to turning business problems into a prioritised set of opportunities and a practical next step.
Some problems need AI. Others need something simpler.
We meet the people closest to the process, understand where time and effort are going, and identify what is preventing a better result. Then we challenge the proposed solution. Some problems need AI. Others need simpler integration, better data or a redesigned workflow.

[ + ]FROM OPPORTUNITY TO DECISION
- /01Discover.
Map challenges, goals, existing systems, people and process constraints.
- /02Prioritise.
Assess opportunities for potential value, technical feasibility, data readiness, risk and adoption.
- /03Test.
Where agreed, prototype the strongest opportunity against realistic examples or available data.
- /04Decide.
Define the case for continuing, what a proper build would require and what should wait.
[ + ]WHAT YOU RECEIVE
A prioritised opportunity register, documented assumptions, feasibility findings, the agreed prototype or demonstration if in scope, and an actionable recommendation for what to do next.
An honest outcome is sometimes "don't build it". Discovering that early can be a better investment than committing to the wrong solution.
- STARTS WITH
- THE PEOPLE CLOSEST TO THE PROCESS, AND THE PROBLEM THEY ARE TRYING TO SOLVE.
- YOU RECEIVE
- A PRIORITISED OPPORTUNITY REGISTER. DOCUMENTED ASSUMPTIONS. FEASIBILITY FINDINGS. A PROTOTYPE OR DEMONSTRATION IF IN SCOPE. A RECOMMENDATION FOR WHAT TO DO NEXT.
- SCOPE AND FEE
- AGREED WITH YOU BEFORE THE WORK STARTS.
- EXIT
- A CLEAR NEXT STEP. SOMETIMES THAT IS "DON'T BUILD IT".
| # | USE CASE | VALUE | RISK | FEASIBILITY | CALL |
|---|---|---|---|---|---|
| UC-03 | Draft replies to routine customer queries from policy documents | HIGH | MED | HIGH | BUILD. PROOF OF CONCEPT FIRST |
| UC-07 | Auto-approve supplier invoices under a threshold | MED | HIGH | MED | DEFER. CONTROLS FIRST |
| UC-09 | Weekly margin summary for the leadership team | HIGH | LOW | HIGH | ROUTE TO INTEGRATION |
| UC-11 | Predict churn from contact-centre notes | HIGH | LOW | LOW | KILL. THE DATA IS NOT CAPTURED |
| UC-14 | Chatbot on the public website | LOW | MED | HIGH | KILL. NOBODY ASKED FOR IT |
[ + ]PROOF FROM THE FIELD
Our discovery work has included operational AI opportunities with An Post, alongside UX and programme partners. The case study explains the problem and how the work developed.
[ + ]FUNDING
For eligible Irish businesses, public funding may contribute to suitable discovery or innovation work. Schemes and criteria change; we can discuss currently applicable routes, but funding approval cannot be guaranteed.
US
A clear next step beats a long wishlist.
Tell us about the process or problem you have in mind. We'll help you decide whether discovery is the right place to start.